-Navigation-
______________

-Links-
adultbabynanny
neonbar
mazatlanmexico
arlingtonadmiral
americanflagimages
onlinemarketingbusiness
ultrasonicrepair
puppypug
meteorologyresearch
ginamilano
spiritsdevil
keywestsnorkel
ironwoodmi
screamingeagle
drinkingwaterfilters
onlineflower
blockbusteronlinecoupon
wwwlollipop
payrolldeductions
treefern
blankdeck
virginianpilotnewspaper
acutelymphoidleukemia
juniperberries
freebiecat
hogcooker
holistictexas
liberatorfurniture
intelmodemdriver
baldwinwallace
lockingmedicinecabinet
phoenixuniversity
largerabbithutches
______________

-Archives-
______________

-Powered By-
______________

 

-Designed By-
______________

   Wednesday, January 23, 2008

Article marketing is a means of using articles to generate traffic to your website. parentalcontrolsoftware. You achieve this initially by writing articles containing useful content, relevant to the topic of your site, and then submitting them to article directories. workstationcommunication, spliceconnector. If your writing is sufficiently compelling, readers will want to know more about what you have written, and will click on the link you provide to your website.
Article submission does two things. therealdeal, greenhousegasses. Firstly it provides you with the opportunity to persuade the reader to find out more from your website, as inferred above, and it also provides you with a one way link back from the article directory. conquesttravel. The higher the page ranking of the directory, then the more credit the search engines will give you for the link. sidekickiiaccessory, telefonoslibresbaratos. Engines such as Google take your link popularity as a significant factor when calculating where your webpage should be listed in the index for the specific keyword your page relates to. definebehavioralscience.
Your Article Must have Merit
However, it does not stop there. onthefloor, magellanmeridiangps, emfmeter. Should the visitor consider that your article is of sufficient merit to warrant them using it as content on their own website, they are entitled to copy it so long as they include your name as author, and your author’s resource box, complete with webpage URL. licknipple, classycars, bumkinsbib. You then get a one way link back from all the sites that use your article, and also visitors that click on your link from these sites.
That’s the theory, but how about the practice? In fact it is slightly more difficult that that. hidesertstar, zebraprintfabric, bruceperry. The article has to be well enough written to be accepted by the directories first, though from what I have seen that is not too difficult. carnationevaporatedmilk, teenforcash. Some directories are quite liberal as to what they call ‘writing’. refinancemortage, garlandranges. It is not the directories that are the problem, it is the readers. laserengravingsupply, subwaysandwiches. People have a certain standard that they expect of internet writing, and if they feel that it is not met then they will click away from the article. bamboofloorhardwood, joshduhamel.
Don’t Try to Fool the Reader
The article must also be of interest and relevant to the theme. glucosaminecomplex. You don’t get people clicking to visit your website unless they find your content of interest and feel that your website could be of potential use to them. gourmetseasoning, beachdietmenus, bongolesson. So write about what you know, and don’t try to fool anybody. halifaxplc. Many people who access your article will know more that you about the topic, and will spot any inaccuracies immediately. marketingplan. Be accurate and try to provide information that will help them. parliamentlight, dachshundname. Visitors to your website want to be helped, have a question answered or a problem solved. aidclimbing, tracylee.
Your resource box is also important. diplomatsales, bacterialchronicprostatitis, mallikasherawat. Don’t say too much about yourself: readers are not interested in your life history. semiflushlighting, wordladders. Just tell them that they can find out more on your website. fitnessposture, medicaldiagnosissite, gogoboots. Provide them with a link a page in your site that deals exactly with what you wrote about and preferably with the same title, so that when they get there they will start reading. cateringdenver, solarbatterychargers, jackjohnsen.
Use Anchor Text where Possible
If you provide a link to a page within your site, rather than just the home page, it is regarded as of being more important to a search engine, especially if that link is provided by means of anchor text. icecreamsupplies, designwebpage, columbialaminates. That is text that indicates the topic of your web page, rather than being just a URL. hondaoftroy. You can do this if html is allowed. engravedgiftwedding, fazegauges. If you don’t know how to use html, just write something to the effect “more information on this topic can be found on my web page This Topic.
Write that exactly, inserting your own website and page URL, and your resource box will have ‘This Topic’ as a clickable link. slavemarket, habbohotelcheats, gargoyleclothing. The search engines will associate your web page as being connected to This Topic, and that will improve the listing of that page. chloroformbondage.
Article marketing is a powerful way of using articles to promote your website, increase your traffic, and improve your search engine listings. gipsyking, beltpulley. Do it well, and you will see a significant difference in traffic to your site. springfieldohio, infantscale.
More information on how to use article marketing to drive traffic to your website can be obtained from Peter’s web page http://www.article-services.com/articlemarketing.html


Seven social bookmarking tips for website owners
In a previous article, I itemized the five ways (perhaps there are more?) that webmasters can benefit from the social bookmarking craze. dodgeminivan, matthewmcconaughey. I explained exactly how their websites can benefit from:
- Repeat visitors
- Viral social bookmarking
- Viral linking
- SEO-friendly links (from social bookmarking sites)
- SEO-friendly links elsewhere (as a result of links on social bookmarking sites)
Now let's look at what steps you, as a webmaster, can take to increase your website's benefits from social bookmarking.
MAKE IT EASY for your visitors to social bookmark your website. fashionshawl, flightinformationflights.
This means offering them as many options as possible. slidescanning, weldingjig. You might want to use a multi-bookmarking service, such as the free script that I developed called The Bookmarketer.
It also means making the bookmarking links easy to find, usually at the top of the page or at the base of an article. bosaint. You can see this in action at the top of http://www.thehappyguy.com/frugal-living-tip.html or at the bottom of http://www.wv-travel-directory.com/directory/0-world/191-limousines-and-shuttles/view.html.
BOOKMARK YOUR PAGES yourself. psemulator. Yes, this means signing up for accounts at several bookmarking services. filingfordisability, bustyneighbor. Choose as many or as few as you wish, but remember that when it comes to marketing your website, the more venues the better.
Do I have to remind you to call your mother? This would be an excellent time..."Hi mom, How are you doing? Yes, I know it's been a while...by the way, do you Digg?" Don't be shy; ask family and friends to social bookmark your pages, too.
SWAP BOOKMARKS with others who also want their pages bookmarked. flypen, footballjerseynfl. For instance, if you search Google for "Grab The Bookmarketer For Your Site", you will find other websites that are actively courting social bookmarks. migraineseizure, cheapdesignersunglasses, republicwasteservices. All you have to do is offer to bookmark some of their pages if they bookmark some of yours. cmminspection. It's a lot like a link exchange, except that it plays out on other websites. thenorthface, horseslaughterhouses, obsessivelove. Now some social bookmarkers look askance at such joint ventures, and some even think that webmasters should not be promoting their websites at all.
PARTICIPATE in the social bookmarking site. skatestickers, elegantjewelry, flightbookings. There are some services that don't feature much participation; others are very participatory. vegaspoker, niveasinger. Where you have the option, develop a large friend's list, so that you can easily share bookmarks. contactlensesonline. Bookmark, tag or comment on others' bookmarks. healthcarecareer. Being a good citizen gives a person credibility in the community...even the online community.
BOOKMARK OTHER PAGES that already link to your website. dogbowl. Don't just bookmark your own pages; bookmark those that link to yours. tempearizona, drafthorsejournal. Choose especially pages that are relevant, that do not compete directly with yours and that list very few of your competitors. couplesresorts, boatsailsnark, geneseecommunitycollege. Let's face it, if traffic to all those pages goes up, so does traffic to your website. cleanforeskin, vitaminsuk. And if link value goes up to all those pages, so does link-value to your website. coachbagsdiscount, substanceabusetreatment, pearlwhite.
IF YOU HAVE A LIST, ask them to bookmark any new page on your website that you want to generate traffic to. carolinacustoms, dayvalentinewreath, cooperstowncollection. And speaking of new pages...
HAVE OUTSTANDING CONTENT. infantconstipation. If your content doesn't stand out, the best you can do is your own contrived bookmarking. careersconnexions, thehotlies. Sure, that can help, but it's nothing compared to the power of thousands of people bookmarking your web pages because they think it's just awesome!
All the social bookmarking and SEO tactics you employ can massively help to market your website, but without great content your chances of success are pretty slim. chiropractorhomeopathic, corkfloor. Put up the content, make it easy for people to social bookmark your website, bookmark some of your own pages and encourage anybody you know to do likewise.
ABOUT THE WRITER:
David Leonhardt is "The Happy Guy", a respected SEO writer and marketing consultant. jesterearrings. Read the David Leonhardt SEO blog, specifically the post on social bookmarking from which he expanded this article.


Five ways webmasters profit from social bookmarking
If you are like most webmasters, you might not even know what social bookmarking is, let alone how you can use it to increase your website leads, sales, subscribers and even your repeat visitors. neworleansrestaurants. Get ready to ride the next wave of Internet marketing.
Everyone knows that a bookmark is a piece of paper that marks a page so you can find it easily again. losartanpotassium, machinerower, coachcartersoundtrack. Most people know that a computer bookmark is a link on your computer that marks a web page so you can find it easily again. pokertournamentschedules, goldcrowns.
A social bookmark is a link that marks a web page so you can find it easily again, but also so you can share it with others, usually by posting it to one of several dozen social-bookmarking websites.
Social bookmarking is all the rage these days, with websites like Del.icio.us and Digg commanding a presence among the top traffic generators on the Internet. podiatristmelbourne, reducesnoring, adultrpg. People like to bookmark their "finds" and they like to show off their "fiends" to others. diamondappraisal, empirewolf, seniorwoman. Hence bookmarking, hence social bookmarking.
Webmasters hoping to capture the attention of today's Internet user should head the signs and recognize the phenomenal opportunity presented by social bookmarking. needcollegediploma, eternalministryperspective, toughone. In a follow-up article, I will explain the "how-to"s, but here are five ways a website can benefit from social bookmarking.
REPEAT VISITORS: Considering that many people do not buy/register/contact/take action on their first visit to your website, repeat visitors are a necessity (not to mention laser-targeted prospects!) You can get more repeat visitors to your website if they can find your website again. showerdoorhandles. That means getting them to bookmark your website, either on their computer or on the social bookmarking site of their choice. aviarysupply, stretchpants, accidentlawyervirginia. The more bookmarking options you offer, the more visitors are likely to return. orologipendoloantichi, dellaximstylus. The easier you make it for them to bookmark your site, the more of them will. jobkabob, crawfordcountyavalanche, ethicsinaccounting. However, you really must have quality content, or nobody will want to bookmark your page.
VIRAL BOOKMARKING: When somebody bookmarks your website on their own computer, they share it with, well, themselves. seethroughskirts. It's a private thing. lilliangilbreth, imageeditingsoftware. But when they bookmark a web page on a social bookmarking, it's more "social". looneytunewallpaper. Other people will see it. pageantdressshells, shuttercompany, lifeiswonderful. Other people might share it. ashevillehighschool, horsestalls. Other people might even bookmark it. freezemodeling, websitelocalization, replicajewelry. Websites like Del.icio.us, Ma.gnolia and SpicyPage are ideal for this. expansionplug. In fact, many of the biggest users of a social bookmark website are often users of several. supratachycardiaventricular. However, you really must have quality content, or nobody will care that somebody else has bookmarked your page.
VIRAL LINKING: When somebody sees your link at a social bookmarking website, they might bookmark it...or they might add it to their own blog or portal or fan site. katyhomes, dvdavenue, engineeredhardwoodfloors. Suddenly one person's bookmark becomes several links to your website, presumably from reasonably well-targeted sources of traffic. fencematerials, footypajamas. However, you really must have quality content, or nobody will want to blog somebody else's bookmark.
SEO-FRIENDLY LINKS: Many of the social bookmarking websites offer no direct SEO value. eyebrowthreading. The links might feature the NoFollow attribute. silktaffetadrapes, elconquistador. Or the mea robots tag might be set to NoFollow. airfilters, easycasserole. Or your bookmarks might not show on unique URLs. jobsatisfaction, eurodollar. Os the links might use a redirect script that search engine spiders don't follow. gourmetoils, womensclog, verdirequiem. But there are some social bookmarking websites that offer SEO-friendly links.
SEO-FRIENDLY LINKS ELSEWHERE: Even if a link from a social bookmarking website is not SEO-friendly, don't underestimate its SEO potential. gliderreplacementcushion, eyecareassociates. There is a whole industry growing just to game Digg and Del.icio.us, knowing that if a website's bookmark can stick on the home page for an hour or two, it will mean dozens or even hundreds of inbound links from reasonably relevant blogs and portals and fan sites. investingold. And this is natural linking, the kind that search engines love! However, you really must have quality content, or whose going to post a link to your website just because they found it bookmarked?
ABOUT THE WRITER:
David Leonhardt is a Canadian SEO marketing consultant. thujaoccidentalis, horseraceentries. Read the David Leonhardt SEO marketing blog, specifically the social bookmarking blog post that inspired this article.. newbornclothes, personalfinancialplanning